Tuesday 17 November 2015

The Best Times to Post on Social Media

I get asked this question all the time and if you're reading this, you must be wondering as well!! The truth is, there is no "best time" across the board but there will be a "best time for you". Use your page insights for a snapshot into the activities of your page likers. Try to post at different times across the day and see which posts receive more "likes", more engagement, more reach, more retweets and you will soon work out the ideal times for you and your business.

As a starting point, I found this great info graphic at Social Media Today which I think provides a good guide across each of the platforms. I would be interested to know if you've spent time on working this out for your own business.....what did you decide were your best times?



I hope this helps you achieve better results across your chosen social media platforms.

Amanda

Saturday 14 November 2015

Using Photos in your Marketing

I posted to my Facebook page recently regarding the use of photos in the marketing of your business. You can find the relevant post here. With photo sharing and the use of images playing such an important role in social media, I am aware that people often search Google Images for photos that can be used on websites, Instagram, Facebook and even Twitter and Google+ as we all know that the reach of posts can be so much more successful when an image or images are added.

What some people don't realise is that many of the photos that are made public on Google Images are actually copy righted images that can't be used without a license or having been purchase to use to promote your own business activities. Getty Images own the rights to many of these and they will fine businesses for the incorrect use of these.

If you are searching for images the make sure you add the word "FREE" to your image search and confirm that the images your are downloading are Free for commercial use with No attribution required.

There are several sites that you can join that allow you to purchase images if yours is a businesses that needs a good range of images to use regularly but if you are just looking to use free images once every so often then there are some great free sites to use as well. I've added a few links to my Facebook post to get you started! I hope it helps.

Amanda