This is a question I am asked regularly and put simply, there is no right answer! There is huge merit in taking time to get to know your "likers" and "followers" so that you will get a gauge for the content that they like to see, comment on and like. There is no point in posting for the sake of posting. If you don't have relevant content to share on a certain day then I suggest leaving it until you do.
The following Infographic gives a considered outline as to how often you should consider posting on the various social media platforms that you use. Not all platforms are right for every business. Some businesses may find real benefit in using just one platform whilst others may find real benefit in using more. Take time to research which customer groups are using which platforms and decide which ones are the best for your business to have an active presence on.
The key to success on any social media platform is consistency. Post regularly, respond to questions and comments regularly and answer messages regularly and you should see real benefits to your business.
Amanda
