Micro-moments

I had the pleasure of attending a Digital Masterclass just over a week ago. It was inspiring, informative and thought provoking....everything you want a training session to be. The focus of the session was on how we use Google and how strong our online presence was. Customers are turning to their smart phones and tablet devices more and more frequently during any given day/hour/minute/moment to find the information or product they need - MICRO-MOMENTS....

 

Some of the key points that came out of the session that I think all businesses need to consider were: 

• Micro-moments and how critical these are for businesses in terms of being found and easily contacted 
• consumers check their smartphones up to 150 x per day 
• 95% of users will turn to their smart phone for immediate information, ideas or advice. 
• businesses need to be able to get "In Front" of people in that micro-moment in time to be in the consumers consideration set 
• how strong is your online presence 
• is your business website mobile responsive
• how well are you advertising your business 
• is your business well represented and active on chosen social media platforms 
• are your advertising your business online through Google Ad Words or Facebook Ads 

Some further statistics to consider:

• there has been a 34% increase in mobile's sharing of online sessions 
• there has been a 7% decrease in time spent on a page 
• there has been a 58% increase of sales conversions 

In short.....consumers are spending less time searching in shorter bursts but more frequently and if they can find the "right"information then the conversion to a sale has increased. I have so much more information to share....please stay tuned for upcoming blog posts and if you have any questions at all just let me know!

Amanda